“When a company speaks of values like 'integrity,' 'transformation,' or 'innovation,' but does so in a standardized, commodified language, those terms risk becoming hollow.”
J. Ignacio Blavi reminds us through a Nietzschean lens that the labels we use for our organizations are often prisons. By relying on empty corporate buzzwords, we divorce our institutions from the embodied truth of their existence. True strategy requires us to reclaim language that accurately describes what the organization is actually becoming.